What Business are you in?

MARKET SHARE
 
It’s not about
keeping the customer satisfied.
It’s not about
meeting client needs.
It’s not about
responding to gaps in the market.
 
It’s not about
finding your niche.
It’s not about
selling more of your stuff.
It’s not about
being famous or in demand.
 
It’s not about
the brand or your reputation.
It’s not about
anything out there.
It’s about
saying what you have to say.

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PERSONAL DEVELOPMENT EXERCISE
1. What are trying to achieve in your career/business?
​2. What are you selling, promoting or marketing?
2. What is it that you have to say?

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Day 103 of Des McCabe's Personal Development Exercises