EMAIL MARKETING
 
If you throw a plate load
of spaghetti at your wall,
a couple of pieces might stick.
 
But you have wasted
a plate full
of the very best spaghetti.
 
Of course, you can reuse it,
but we all know
it’s been on the floor.
 
Email marketing software
is like you throwing
your best spaghetti at a wall.
 
There is no better way
of telling your contacts, that you
are totally disinterested in them.

Authenticity, respect and real
interactions are now driving our 
mutual success - not spaghetti. 

​​PERSONAL DEVELOPMENT EXERCISE
1. How can you develop the quality of your interactions with your contacts?
​2. How can you gain a competitive advantage by being authentic and real? 

ELEPHANT
 
They say that the best way
to eat an elephant
(meaning, to tackle that big task),
is one bite at a time.
 
Or to cross the river,
is to go,
from one stepping-stone
to the next.
 
Or to finish the jigsaw,
is simply to,
take one piece
at a time.
 
And so it is, with
our elephant,
our river and
our jigsaw.
 
They are all there
for us to take
one bite, one step,
one piece, today.

​​PERSONAL DEVELOPMENT EXERCISE. ​
1. What is your elephant?? 
​2. What is your river?
3. What is your jigsaw?​

​PRESCRIPTION
 
'Do something every day'
is what I say to delegates,
who are looking,
to build their futures.
 
This is about pushing forward
step-by-step, in the direction
you want to go.
It takes you closer to your goal.
 
But it’s also about more
than just getting things done.
It builds within you a culture
of success and achievement.
 
It ensures that you focus
on your priorities every day,
rather than get ambushed
by life all around you.
 
And it gives a context
for everything else you do today,
and what needs
to be done, tomorrow.
 
Do something every day
is our ongoing reflection
and action plan for making
all that we are, real.
 
It is our prescription for life
to take this regular exercise,
just one step at a time, and
do something every day.

​PERSONAL DEVELOPMENT EXERCISE. ​
1. What will you do today to move forwad in the direction you want to go? 
​2. What will you do tomorrow to move forwad in the direction you want to go?
3. How will you make sure you 'do something every day' from now on?​